Client: The World Bank

2000-2001

CARANA developed and implemented a pension reform public education program with a focus on the promotion of private pension funds. We implemented a media information campaign, with special emphasis on the self-employed and rural sectors. The objective of the communications strategy was to increase participation by building public confidence, based on a better understanding of how the pension system works and how individual contributors could best manage their own participation. The campaign used a multi-media approach and was bi-lingual and bi-cultural in the Russian and Kazakh languages. CARANA also trained journalists and local officials to ensure ongoing public education after project completion.